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  • Writer's pictureThelma Fergusson

5 Video Marketing Strategies for Real Estate Agents

Updated: Mar 6

Wise Deer Productions gives you strategies to reach more clients

Learn about the main characteristics that your real estate video marketing strategy must have.

What 5 video marketing strategies for real estate should I know?

Videomarketing for real estate is a technique in which the real estate consultant uses audiovisual material to promote a brand, service or product.

Something important to make clear is that video marketing for real estate is not an exclusive online marketing strategy, since it can also be applied to other communication sectors.

There are several videomarketing strategies for real estate, which can be worked on in the advertising proposal to reach more potential customers, these are:

1.- Advertising videos

it is video marketing for real estate based on advertisements that are usually found on television, but can also be distributed through online media.

2.- Corporate videos

it is the video marketing for real estate where the values of the company, the facilities and the workers are shown. These contents try to capture corporate culture in images.

3.- Portfolio videos

it is video marketing for real estate where examples of the company's work are shown.

4.- Demonstrative videos of services

it is video marketing for real estate, where the advantages of a product or service and its main characteristics are shown.

They serve as audiovisual reinforcement to express the value proposition of the product and thus encourage sales; especially if you are looking for personal marketing strategies to improve your profile as a real estate consultant.

Individual videos can be created for each product, for each of the parts or characteristics of the product, or a general video of the company's catalog.

5.- Training videos and video tutorials

it is video marketing for real estate where you work with explanatory content that seeks to publicize some functionality of the company's services or products, or offer training on topics related to it, so that the company or professional is positioned as an expert in the sector.

Thanks to new technologies, today creating quality video marketing for real estate is easier than ever.

This, depending on the technique used in the making of the video, we will find real image videos or animated infographics, although it is common to combine several techniques in the same video.

What are the video platforms in which I must have a presence?

There are several social networks and platforms in which companies can develop their video marketing strategy for real estate. Depending on the objectives and the target audience of the company, it will be interesting to use one or the other.


It is the main videomarketing consumer platform for real estate on the Internet, the most valued social network and the second most used after Facebook (by 66% of Internet users according to IAB).

The growth of YouTube is unstoppable, and in addition to being able to develop our own channel with interesting content on video marketing for real estate, we can manage ads for our business to appear with a short spot in the videos of others, through YouTube Ads.


It's another video marketing platform for real estate, but it has a more professional image than YouTube, so it's often used for corporate videos and also by image professionals like wedding photographers and videographers.


Instagram, in addition to the possibility of uploading videos to normal publications and their stories, live and on-demand, also offers the possibility of generating content on video marketing for real estate of more than 60 seconds that are uploaded and viewed through it. Instagram application, or IGTV's own.

They can last up to 15 minutes when uploaded from a mobile, and up to 60 minutes when uploaded from a computer.

On the other hand, in your video marketing strategy for real estate, you must take into account other points to be successful, in addition to the content that you are going to create.

What other features should I consider?

Working with a videomarketing strategy for real estate has the advantage that, according to its results, you can learn what is most successful among your potential clients and those who already are, so it is essential to take into account the following points:

Engagement: video marketing for real estate will allow you to transmit a message in an original way. Contents that work on storytelling, humor and appeal to the emotions of users, both positive and negative, especially work.

Message: a message transmitted through video marketing for real estate can use various resources to convey it, such as: image, music, voice-over, and text.

Memorability: since the message that is transmitted using video marketing for real estate reaches the client through several senses at the same time, sight and hearing, and it has been proven that this favors its memorability. Users remember a brand much more if they have seen a video of it.

Consumption: the consumption of video marketing for real estate is very easy and convenient, so users tend to associate it with leisure and are more receptive. It is easier to capture the attention of users with audiovisual content than with text content.

Virality: video marketing for real estate is more likely to be shared and, in addition, favors engagement and can become viral content more easily.

Purchase: working videomarketing for brand real estate increases conversion. It has been proven that video marketing for real estate helps in the purchase decision, since it allows a better conception of the appearance and operation of the product or service.

SEO: video marketing for real estate hosted on platforms like YouTube ranks relatively easily on the first pages of Google results.

But in addition, a page that contains videomarketing for real estate, can also obtain SEO benefits, on the one hand, it increases the time spent on it thanks to the reproduction of the video and on the other, if it is shared, links will be obtained for the web .

Referral traffic: content hosted on videomarketing platforms for real estate is a source of traffic for the company's website.

At Wise Deer Productions we care about your brand and reach, that's why we developed a concise analysis of all the necessary points to develop in your videos to achieve the greatest effectiveness of your marketing tools.

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